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Blog

How Can Brands Evolve in Post-pandemic Era amid Changing Consumer Behavior Patterns

2020 saw an unprecedented change in consumer behaviour around the world, with shoppers finding new ways of discovering, evaluating and buying products. This has created fresh expectations for both brands and retailers to drive consumer closeness, embrace the digital moment and transform their operations to be more agile and sustainable.

Explainer

How Google’s Customer Data Platform Helps Retail Brands Offer Data-driven , Personalized CX

Retail companies need customer insights to deliver personalized experiences that impact revenue generation and cost savings. Watch how Google Cloud's customer data platform helps brands integrate and build holistic view of data in silos to drive marketing and customer service success.

Blog

What’s New in Retail: Bits from Google Cloud’s Retail & Consumer Goods Summit

Today we’re hosting our Retail & Consumer Goods Summit, a digital event dedicated to helping leading retailers and brands digitally transform their business. For me, this is a personally exciting moment, as I see tremendous opportunities for those companies that choose to focus on their customers and leverage technology to elevate

Blog

Google Cloud’s Autism Career Program to Nurture Neurodiverse Talent

My passion for neurodiversity began 10 years ago, when I became involved with Els for Autism, an organization that works with children and adults who have autism, as well as their families. At the time, I had a friend who was struggling to find resources for his son with autism. The

Blog

Takeaways from the Google Cloud Public Sector Summit on Prioritizing Tech Investments

Editor’s note: Today’s post highlights five takeaways from our session at the first ever Google Cloud Public Sector Summit. To watch the full session, check out All the Right Moves: Prioritizing Investments in Technology. Now more than ever, government agencies need to invest in digital services to fulfill their missions and better

Case Study

Accuracy and Real-time Updates with Google Maps’ On-Demand Rides and Delivery Solution Impacts CX

Last year we launched our on-demand rides and delivery solution to help businesses improve operations as well as transform the driver and customer journey from booking to arrival or delivery. When it comes to on-demand rides and deliveries, every minute matters. When users book a ride or order food, they want a

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