How about selfie analysis of users to recommend them the
right lipstick color?
That’s just one of the many ideas folks at Purplle.com came
up with to improve the buying experience of Indian consumers.
And without the power of Google Cloud, it would probably
have remained just that…an idea.
But today, thanks to Google Cloud, “Nothing seems impossible,”
says Suyash Katyayani, CTO, Purplle.
Purplle.com is an online e-commerce company in India and one
of the pioneers in creating a digitally-native beauty brands in India.
“The beauty industry is so data intensive that we needed to have a strong data strategy and we were looking out for solutions which would enable us to have a strong data pipeline and a strong data warehousing solution,” says Katyayani.
That’s when it turned to Google Cloud.
Additionally, Purplle.com, says Katyayani, does not have to
worry about at what scale the company operates at because they have access to state-of-the-art
infrastructure from Google Cloud available to them so that their developers can
“The biggest plus point for us has been the agility that Google
Cloud has added,” says Katyayani.