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Welcome to Smart Analytics! We've gathered insights from leading enterprises and experts on the power of analyzing data at scale on a fully managed serverless analytics platform to enable your company to gain real-time insights that improve your decision-making and accelerate innovation.

Case Study

Zeotap Uses Big Data to Enable Personalized, Precision Marketing at Scale

Customers today expect brands to know what they want. In fact, Forbes cited that 71% of customers feel frustrated when the shopping experience is impersonal. From interests to purchase habits, companies need to target customers effectively in order to stand out from the plethora of competitors in the online marketplace. "Our mission

How-to

Predict User Churn on Gaming Apps with Google Analytics Data using BigQuery ML

User retention can be a major challenge for mobile game developers. According to the Mobile Gaming Industry Analysis in 2019, most mobile games only see a 25% retention rate for users after the first day. To retain a larger percentage of users after their first use of an app, developers can

“The vast majority of enterprise content still resides in unstructured sources like documents. Google Cloud’s Document AI brings a fresh new perspective to the problem informed by the company’s decades of experience making sense of the largest unstructured corpus in the world—the world wide web.”

—Ritu Jyoti, VP of AI Research, IDC

Case Study

The Right Datawarehouse Helps Fight Climate Change, While Improving Customer Experience

When you think about climate change, you might not consider a daily commute to work or a drive around town as big contributing factors. And yet, transport is the fastest growing source of CO2 emissions from fossil fuel, which in turn is the largest contributor to climate change. This is the key insight

Case Study

The Fantastic Story of How BMG Enables a Micropayments Strategy So Music Artists Get Paid

The music industry is rapidly changing. Only 20 years ago, the availability of music and the infrastructure that was required to make an album a sales success were incredibly complex and expensive. With the decline of physical sales and a fundamental shift to digital, music streaming now accounts for more

Did you know

Forrester has named Google Cloud as a leader in The Forrester Wave: Streaming Analytics.

Case Study

Bit Capital Rolls Out a Digital Financial Solution in Under 3 Months and at 2/3 the Cost

In the past few years, a series of new technologies and regulatory changes has been transforming Brazil’s financial industry. The concept of blockchain added security and agility to financial transactions. The open banking system being deployed by the country’s Central Bank (BC) allows for platform integration and data sharing -with

Case Study

Verizon Media Shows the Solution Architecture it Uses for a 100+ PB Analytics Platform

Verizon Media owns and operates more than a dozen brands including Yahoo Mail, Yahoo News, AOL, Huffington Post, TechCrunch, and Engadget among others. These web properties are visited by millions of users on a daily basis. In this session, Shakil Memon, Customer Engineer, Google Cloud and Nikhil Mishra, Sr Director,

According to Instituto Cervantes, there are over 580 million Spanish language speakers worldwide.

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