Most organisations trying to create an omni-channel customer experience approach the strategy in a siloed and individual manner. Often, businesses focus more on delivering a checklist of individual assets than enabling cohesive experiences as per the customer’s requirement.
A comprehensive omni-channel strategy should not
merely focus on the forms of digital assets but take into account the over-all
customer experience that they create. Both business and IT need to work in conjunction
to provide customers a consistent, engaging, entertaining, and seamless experiences
across multiple channels.
Read this E-book to understand how well-managed APIs and a developer-centric perspective enables companies to create a user-friendly experience and meet evolving customer expectations. By managing APIs as products that enable developers to match each market shift with a new digital service or app, businesses can realize the true promise of omnichannel experience.
Learn from real-life examples of companies like Walgreens,
Burberry, and Ticketmaster and how these companies are leveraging API platforms
to understand user behaviour and insights to create better product strategies, improve
customer interactions, and increase customer loyalty.