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Welcome to Data Management! We've gathered insights from leading enterprises and experts on data management to enable your team to create a fully managed, scalable database service to support all your applications today and tomorrow. Get started now!

Case Study

World’s Largest Online-only Grocery Retailer Uses AI to Figure Which Customers Need Most Attention

In the United Kingdom, the popularity of online grocery shopping is expected to surge from about 6% of the market today to 9% by 2021, according to market research firm Mintel. One of the pioneers of online-only grocery retailing is Ocado, based in Hatfield, Hertfordshire in the U.K. Since starting commercial deliveries

Case Study

IT Team Figures Out Easiest Way to Build Data Pipelines and Create ML Models

Building a strong brand in today's hyper-competitive business environment takes vision. It also requires a flexible, easily managed approach to digital asset management (DAM), so marketing professionals and other stakeholders can easily share, store, track, and manipulate assets to build the brand. Many of today's leading companies, including JetBlue, Slack,

Case Study

Insurer Uses Google Cloud AI to Battle Slow Growth: It Improves Sales by 5% in 8 Weeks

For a business to succeed in the long term, it needs to learn not just to adapt to inevitable change, but to harness it. South Africa-based PPS has been an insurance company since 1941 and today is the biggest mutual insurance provider in the country. As a mutual company, PPS is owned

Case Study

What Swiggy and You Can Learn From This Company’s Use of ML to Engage Customers

The app economy has enabled a huge range of unique business models to flourish. One such model is online food ordering and delivery services, in which apps leverage geo-location data to aggregate local food choices and offer personalized options to consumers. A leading company in this space is Just Eat.

Case Study

BURGER KING Germany: Serving Up Marketing Insights and Supply Chain Visibility Easily

Do hamburgers really come from Hamburg? This may still be a matter of debate, but the popularity of American-style burger joints not just in Hamburg but all over Germany, is clear. Germany’s top two fast food companies are both burger chains. One of them is BURGER KING®, a global brand that welcomes more

How-to

Why and How to Migrate to Google BigQuery

Over the past few decades, organizations have mastered the science of data warehousing. They have increasingly applied descriptive analytics to large quantities of stored data, gaining insight into their core business operations. Conventional Business Intelligence (BI), which focuses on querying, reporting, and Online Analytical Processing, might have been a differentiating factor

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