Case Study

Indian social media platform ShareChat saw a 50% reduction in costs after migrating to Google Cloud

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As India’s premier social media platform, ShareChat saw significant engagement from its 60 million monthly active users during the lockdown. Bhanu Pratap Singh, Co-founder, ShareChat, talks about why they decided to migrate to Google Cloud and how the move shrunk costs by 50%.

One of the key trends that emerged from the lockdown brought about by the COVID-19 outbreak was the significant rise in people seeking entertainment online.

According to data released by Carat India, smartphone usage increased by 1.5 hours a week and social media consumption nearly doubled to 280 minutes a day. Of India’s 670 million internet users, a significant percentage live in rural areas, which saw a surge in demand for local language content.

As India’s premier social media platform, ShareChat saw significant engagement from its 60 million monthly active users (MAU) during the lockdown. The platform now has surpassed 120 million MAU post the government banning 59 Chinese apps in the last week of June.

ShareChat was founded by Ankush Sachdeva (co-founder and Chief Executive Officer), Farid Ahsan (co-founder and Chief Operating Officer), and Bhanu Pratap Singh (co-founder and Chief Technical Officer), in 2015.

In a recent conversation with YourStory, Bhanu spoke about content consumption during COVID-19, how they are reaching out to the country’s vernacular audience and their recent transition to Google Cloud.

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